Is Excellence Killing Us?
High performance, excellence, superior effort: Who would argue against that? Think of all those famous leadership books. But Matthew Crawford, senior fellow at the University of Virginia’s Institute for Advanced Studies in Culture, detects a flaw in the quest for excellence. He has some vital insights on a current dilemma facing students and faculty today. In his brilliant 2015 book, The World Outside Your Head: on becoming an individual in an age of distraction, he suggests that our quest for radical individualism and autonomy is leading us into a unhealthy moral autism. We are actually losing our agency, our moral skill. Matthew calls this the ‘cult of sincerity’, i.e., that you yourself can be the source of the norms by which you justify yourself–a radical responsibility for which we may not really be prepared. It offers too much self-sovereignty of the wrong kind. He notes that we actually need others (friends, family, colleagues) to check our own self-understanding–through triangulation–to tell us we are doing OK, that we are good or excellent (or sometimes not up to scratch). How else do we avoid the narcissistic assumption that we are the centre of the universe and can do no wrong.
One thing that sets us apart as humans is our desire to justify ourselves; we never act without moral implications, says Crawford. That might come as a shock to anyone caught up in the spirit of sterile scientism or objectivism. We all need a web of people that we respect and feel accountable towards, and a healthy set of norms to guide relationships and mutual expectations, build trust in an uncertain world. Charles Taylor agrees (Sources of the Self) that morality requires an understanding of how certain goods operate within our psyche and our community. See the posts on ‘Qualities of the Will’ in this blog. Matthew appreciates Iris Murdoch, who was a mentor to Taylor during his PhD work in Oxford. Murdoch believed in the recovery of the ancient language of the good, in certain ideals that transcend human desires and decisions. If we take time to reflect, we see that humans are social and moral animals all the way down.
Ah There’s the Rub: Matthew Crawford notes that in times of cultural flux, where it is unclear what the rules or norms are in the greater society, it is quite difficult for us to understand ourselves socially. We feel isolated, disempowered, uncertain, afraid to make moral judgments. This leads to an existential problem, an angst. As a result, we become victims of the values of the marketplace–productivity, performance, usefulness, cash-out value. The marketplace was never meant to set the standards of human relations or moral identity, but today our consumerism/capitalism ideology is quite strong; it is performance all the way down. Matthew’s friend, psychologist Alain Ehrenburg (Weariness of the Self), notes that this is leading to epidemic levels of depression in our current culture of performance. Enough is never enough; there is always more that we could do to pursue excellence. We are never good enough on these terms and conditions. What started out as an inspiring motivator (high quality work), has morphed into slavery. Alain writes:
Depression presents itself as an illness of responsibility in which the dominant feeling is that of failure. The depressed individual is unable to measure up; he is tired of having to become himself. In a culture of performance, the person reads the value and status of her soul in her worldly accomplishments.

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